Founded by Geniveve Odili
our mission statement
OUR PURPOSE
To fill a long standing cultural gap by naming and owning the Black British food experience. Not simply African or Caribbean, and not borrowed from American soul food, but a new, authentic identity built from our lives here in the UK. Through our food, education, and platforms, we foster pride, connection, and belonging.
WHY ARE WE DIFFERENT?
Our founder Geniveve Odili (TastyGees) created this movement not just as a food brand, but as a platform for visibility, equity, and pride. Every dish we create is rooted in history, elevated by creativity, and backed by a powerhouse team with lived experience. We have a shared long term vision to establish BSSF as a household name in the UK and beyond. With community hubs, educational programmes, media projects and delicious food powered by innovative SoulCart (co-founded by Keiana Lindsey).
We are building Legacy. Not just presence
OUR PILLARS
1. Culinary Innovation – Fusing heritage flavours with British experiences in original, soul conscious ways.
2. Cultural Storytelling – Elevating everyday memories, family recipes, and Black British traditions.
3. Youth Empowerment – Educating and uplifting young people through food workshops and heritage programmes.
4. Community Healing – Using food as a tool for connection, reflection, and collective wellness.
5. Economic Sustainability – Building a legacy business model that supports Black creatives and local enterprise.
We would love to hear from you. Drop us a message on any of our social media pages or email us at movement@blackbritishsoulfood.com